I see that a new Federal Trade Commission regulation goes into effect today requiring telemarketers to display their company name and phone number on Caller ID devices. Up to now, telemarketers would block the display of their names so you would not know who was calling.
Like spam, expect the company names to change to something you would normally want to answer rather than their real name. In addition, I guess the new rule is why I got three telemarketing calls over the last week when I haven't had any for months.