And then there's this from Yahoo! News UK/Ireland:
Cracks are appearing in the UK thong market with sales down nearly 20% in the past year. Ever since the buttock-baring item of women's underwear was worn by a catwalk model in 1997, G-strings have been all the rage. Today sales of thongs remain firm among women aged 25 and under.
But demand from older women has started to sag, new figures show.
Between May 2004 and May this year G-string/thong sales dropped 17% nationally, according market researchers TNS Fashion Trak.
Their figures show that more discreet, 'shorts-style' knickers are becoming more popular.
But despite its recent dip in form, the thong, which remains a must-have 'chav' fashion accessory, is far from a thing of the past.
They still account for £38m of the £165m women's underwear industry.
Rachel Argyle, from TNS, said: "The bottom has not completely dropped out of the thong market, not yet.
"There is still a future for the thong. There is just a wider range of more comfortable alternatives out there."
Aloha!
Comments (2)
There is a special place in that warm place for the writer of the above article. For bringing all of those lovely mental pictures (/Sarcasm) to my attention, you, sir, belong on the front porch of that warm place.
"...bottom has not completely dropped out of the thong market..."
What the hell are those two sagging things on those older ladies? Cupcakes?
Yech.
Posted by John Dominik | August 2, 2005 8:47 AM
Posted on August 2, 2005 08:47
Sales going down? Not able to wrap up the competition? Nah, they just hve to crack open new markets. They have ignored about half the market, now they cant let that slip away. So next they'll be beating about the buch with strings for men ...
Posted by sjon | August 2, 2005 9:26 PM
Posted on August 2, 2005 21:26